Our Story

about us

An elegant clothing brand that loves its customers and helps them to express themselves by offering sophisticated and comfortable models in which they feel beautiful, whether they are at home with children, preparing to meet guests or going tor a walk to the park, any day will make you feel special and festive.

Our values

– comfort is first of all, which means the use of natural fabrics and high quality accessories;

– knowing what the customer thinks and wishes, which means considering all sizes/weights/ages

– implementation and development of the highest standards of customer service, which is manifested in the protection of all customer interests from product design to delivery service conditions

tone of voice

The face of the brand is an ordinary woman with inner charisma who:


– looks elegant even in everyday household environment;
– is fond of self-care, but does not dress vulgarly;
– is clothing expert and loves comfort and quality;
– lives actively – work, family, children, friends – and looks sophisticated;
– spreads positive and love

What does Lovemark do to broadcast its positioning?

1. CARE – own production, on-site quality control, online and in-store sales; free shipping and free returns

2. TOUCH – soft and natural fabric, high quality accessories, refined silhouette

3. FEELINGS – local family brand, models for a festive mood, raising self-esteem and feeling of femininity and sophistication

4. VISUAL AESTHETICS – refined silhouette garments from selected fabrics, a subtle combination of colours, elegance in any situation

Our Mission

By creating high-quality, natural and comfortable models, spread the culture and habit of wearing sophisticated and elegant clothes in everyday life – at home, in the country-house, on vacation or on festive occasion.

We make it our business to bring you heirloom-quality pieces at a non-scary price